{"id":36,"date":"2026-07-16T20:16:59","date_gmt":"2026-07-16T20:16:59","guid":{"rendered":"https:\/\/linkfinances.co.za\/?page_id=36"},"modified":"2026-07-16T20:18:19","modified_gmt":"2026-07-16T20:18:19","slug":"service","status":"publish","type":"page","link":"https:\/\/linkfinances.co.za\/?page_id=36","title":{"rendered":"Service"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-37\" src=\"https:\/\/linkfinances.co.za\/wp-content\/uploads\/2026\/07\/broadbend1-300x130.jpg\" alt=\"\" width=\"300\" height=\"130\" srcset=\"https:\/\/linkfinances.co.za\/wp-content\/uploads\/2026\/07\/broadbend1-300x130.jpg 300w, https:\/\/linkfinances.co.za\/wp-content\/uploads\/2026\/07\/broadbend1.jpg 660w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>SERVICE:<\/p>\n<p>Welcome to Link Finance<\/p>\n<p>===========================<\/p>\n<p>About Link Finance<\/p>\n<p>Link Finance was established in 2008 as a mortgage brokering firm. Pramoj Mohan Rajan -The Director of the Link Finance has been active in this industry since 2004. Focussing on its only motto \u201cWe make your dreams come true\u201d, Link Finance has been offering its customer with all sort of mortgage solutions. Currently operating with two offices in Melbourne, Link Finance has been extending its support to more and more customers every day. All of Link Finance brokers have been handpicked and trained to meet the specific demands of each and every client.<\/p>\n<p>Link Finance currently has access to over 20 Lenders in the market and can offer a wide variety loan products based on the client needs. Link Finance not only offers its customers with mortgage solutions but also offers its clients with<\/p>\n<p>Accounting and Taxation Solutions<br \/>\nFinancial Planning<br \/>\nConveyance<br \/>\nBookkeeping<\/p>\n<p>WHAT WE DO ?<br \/>\nHow are we different? Unlike other mortgage brokers in the market, Link Finance has four major wings of lending streams<\/p>\n<p>Link Finance as Mortgage Brokers<br \/>\nThrough the Brokering channel our mortgage brokers have access to over 30 lenders including the major 4 pillars in the Home Loans Market. Based on the client\u2019s requirements, our brokers will be able to choose the most suitable lender for our clients.<br \/>\nLink Finance in Non Confirming Lending<br \/>\nLink Finance has a team of mortgage specialists who are experts in doing loans that the normal mortgage brokers are reluctant to do. This involves loans with<br \/>\n1. Adverse Credits<br \/>\n2. Discharged Bankruptcies<br \/>\n3. ATO Debt consolidation<br \/>\n4. Court Actions\/Judgements<br \/>\n5. Multiple Loan arrears<br \/>\nLink Finance in SMSF ( Self Managed Super Funds)<br \/>\nLink Finance can help its customers acquire investment portfolio through their SMSF. As this is a niche market where the majors have stringent guidelines, Link Finance opens access to a wide variety of lenders who are more flexible with this type of lending. Link Finance provides further assistance in<br \/>\n1. SMSF setup<br \/>\n2. Financial Planning<br \/>\n3. Ongoing SMSF accounts and Auditing<\/p>\n<p>Link Finance as Mortgage Brokers<\/p>\n<p>Through the Brokering channel our mortgage brokers have access to over 30 lenders including the major 4 pillars in the Home Loans Market. Based on the client\u2019s requirements, our brokers will be able to choose the most suitable lender for our clients.<\/p>\n<p>Link Finance in Non Confirming Lending<\/p>\n<p>Link Finance has a team of mortgage specialists who are experts in doing loans that the normal mortgage brokers are reluctant to do. This involves loans with<br \/>\n1. Adverse Credits<br \/>\n2. Discharged Bankruptcies<br \/>\n3. ATO Debt consolidation<br \/>\n4. Court Actions\/Judgements<br \/>\n5. Multiple Loan arrears<\/p>\n<p>Link Finance in SMSF ( Self Managed Super Funds)<\/p>\n<p>Link Finance can help its customers acquire investment portfolio through their SMSF. As this is a niche market where the majors have stringent guidelines, Link Finance opens access to a wide variety of lenders who are more flexible with this type of lending. Link Finance provides further assistance in<br \/>\n1. SMSF setup<br \/>\n2. Financial Planning<br \/>\n3. Ongoing SMSF accounts and Auditing<\/p>\n<p>Link Finance provides specialized short-term funding covering project specific finance, supply chain finance, bridging finance, invoice discounting and working capital.<br \/>\nShort term funding is especially suited to funding SMEs with low and intermittent cash flow. This funding also plays a great role in bridging the finance gap in economies where there is a lack of angel investors and venture capital.<br \/>\nThe adoption of both specialized finance and project finance principles makes it possible for Link Finance to provide finance to SMEs at levels higher than balance sheet funding would normally permit. Our competitive advantage is quick turnaround time and solution driven approach.<\/p>\n<p>Working Capital<\/p>\n<p>We provide this facility to small businesses temporarily in need of cash. The borrower must demonstrate cash flow (i.e. tenders, contracts, etc) out of which the facility will be repaid. As a consequence, this facility will only be available to businesses that demonstrate determinable future cash flows to repay the facility.<br \/>\nBridging Finance<br \/>\nThis is a short-term loan (usually 1 \u2013 6 months) intended to bridge the finance gap between transactions. The loan is especially useful where the borrower is expecting funds in the short term but requires intermediate funding.<\/p>\n<p>Contract \/ Project Finance<\/p>\n<p>This facility is intended for borrowers with public \/ private sector contracts to provide goods and\/or services. The facility provides working capital that can be utilized to cover the cost associated with fulfilling the contract. A borrower MUST be in possession of a contract in order to access this funding.<\/p>\n<p>Trade Finance<\/p>\n<p>Link Finance can provide short-term funding for the importation of goods into South Africa. If required, we can also assist in mitigating the risk of importing these goods.<\/p>\n<p>Asset Finance<\/p>\n<p>Our Asset Finance products are intended to cover the following business needs:<br \/>\nIT and office automation \u2013 e.g. computers, printers, servers<br \/>\nPlant and machinery<br \/>\nDelivery vehicles<br \/>\nOffice Furniture<br \/>\nAsset Finance is offered in several forms, with the primary objective of providing an affordable solution and preserving the cash flow of SMEs.<\/p>\n<p>::::::::::::::::::::: ::::::::::::::::::::::::: ::::::::::::::::::::::::::::::::<\/p>\n<p>OUR AIM:<\/p>\n<p>Link Finance IS A RELIABLE FINANCIAL CREDIT PROVIDER<\/p>\n<p>We offer Education loans, Business Loans, Housing Loans, Personal Loans \/ Share Loans and Consolidation Loans, with high-quality service and great customer satisfaction.<\/p>\n<p>Link Finance IS NETWORKING THE WORLD THROUGH A RELIABLE FINANCIAL SERVICE YOU CAN TRUST<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; SERVICE: Welcome to Link Finance =========================== About Link Finance Link Finance was established in 2008 as a mortgage brokering firm. Pramoj Mohan Rajan -The Director of the Link Finance has been active in this industry since 2004. Focussing on its only motto \u201cWe make your dreams come true\u201d, Link Finance has been offering its<br \/><a class=\"moretag\" href=\"https:\/\/linkfinances.co.za\/?page_id=36\">+ Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/page-fullwidth_template.php","meta":{"footnotes":""},"class_list":["post-36","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/linkfinances.co.za\/index.php?rest_route=\/wp\/v2\/pages\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/linkfinances.co.za\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/linkfinances.co.za\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/linkfinances.co.za\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/linkfinances.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36"}],"version-history":[{"count":1,"href":"https:\/\/linkfinances.co.za\/index.php?rest_route=\/wp\/v2\/pages\/36\/revisions"}],"predecessor-version":[{"id":38,"href":"https:\/\/linkfinances.co.za\/index.php?rest_route=\/wp\/v2\/pages\/36\/revisions\/38"}],"wp:attachment":[{"href":"https:\/\/linkfinances.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}